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How Innovapptive is Accelerating Lead Generation Through The Centralization of Their Marketing Spend

CUSTOMER SPOTLIGHT

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Better Budgets, Proper Purchasing.

Innovapptive started with a simple mission: make EAM (Enterprise Asset Management) easy and accessible for everyone. 

Their turn-key products are field-ready, and compatible with virtually any mobile device and platform. However, we understand that each business and industry has unique needs and challenges. With this in mind, they built a Rapid Application Configuration Engine (RACE) directly into the platform to give technical and non-technical users alike the freedom to customize solutions and address specific needs without requiring any coding.

For Innovapptive's marketing spend specifically, they utilize high dollar value placeholder budgets as well as approval routing throughout the entirety of their finance and marketing departments. For purchasing, they've uploaded their own vendors through Procurify, and make use of invoice collection leading up to key marketing events. 

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CEVDET SAMIKOGLU 
CFO
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OVERVIEW

Company: Innovapptive’s platform digitally connects the entire industrial workforce, executives and back office to minimize plant outages & improve operational excellence.
Headquarters: Houston, TX
Industry: Information Technology & Services
Type: B2B

SPOTLIGHTBETTER BUDGETS

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Gloria Blakes, Financial Manager at Innovaptive, describes the marketing team at her company in an interesting light: “They’re more so a research department for us and communicate with specific vendors. Their agility is important to the company as a whole.”

For an industry-specific, B2B company like Innovapptive, leads don’t just come through the door. It takes showing and proving for potential leads to buy in, and that comes with real strategy and creative thinking. Travel, trade-shows and networking is a core tenant of strategy for Innovaptive’s team, and they needed a flexible solution to account for dollars and personnel constantly on the move. Not knowing what to expect, Gloria and her team jumped into a transition that was far from familiar. “Procurify is our first PO system. We had people all over the world spending money but we didn’t have plans to budget or forecast. That makes things extremely difficult when you get an invoice out of the blue,” she admitted.

Gloria’s function at Innovaptive is to not only to be on top of tracking what’s been spent, but also to forecast what’s about to be spent. One thing that’d consistently make things difficult for her? Invoices.

“A big part of my role when I came on board was forecasting budgets for projects and caring about cash projections. The sudden invoices would just blow that up a lot, so I knew we needed a solution to help us manage our cash and be more proactive about our budgets,” Gloria said. “We honestly chose Procurify because the other systems we researched felt a little too complicated. We needed something that everyone could use to manage our POs and invoices, and that was the main priority.”

Innovaptive’s existing systems were pretty straightforward and plugged right into Procurify. They had no automated processes at all, and were vested in Procurify not just as a faster way to do manual tasks, but also to track and access key data points across business efficiencies ahead of raising a funding around and a massive growth stage nearing on the horizon. “We moved pretty quickly. There’s obviously a learning curve with setting up a system like Procurify but it’s so user friendly that most people can work through it easily. Matt was really great and helped us through our training and understanding the system.”

It wasn’t long ago that Gloria and her team had no formal procurement process in place, having to deal with unexpected invoices from rogue spending as well as major purchasing bottlenecks. Now, Gloria’s going back to focusing on equipping her team and keeping them prepared for events that haven’t happened yet.

“They’re preparing for a trade show coming up and they’ve got all their POs in for that already with the things they need to prepare. That level of foresight for us is enormous.”

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Purchase orders made simple.

A big part of my role when I came on board was forecasting budgets for projects and caring about cash projections. With Procurify, I can do this in a few clicks.

GLORIA BLAKES - FINANCE MANAGER, INNOVAPTIVE

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Better budgets, today.

Talk to a Spend Culture expert today about centralizing your spend, implementing real time budgets, or changing invoices forever for your organization.